In Newspapers
Use
the Lost and Found pets section in the classifieds section of your
local newspaper and/or adjoining papers if you live in a
"border" area. Or you could try a large display ad such as
the one below for even greater impact.
Real
life example of a display ad placed in the Cook Strait News. As at
16 November 2004, Keni is still missing. Please phone if you think
you have seen her...
Newspaper Ad Example
LOST
Big ginger long
haired male cat from Kitt St, Petville on 29 Feb.
Ph Cleo 555 5555. View www.petsonthenet.co.nz
Ad Number 1234 for more.
Here's a bad example of the same ad
ie) what not to do with abbns.
(abbreviations!)
LST. Bg
G-cat lg hrd m frm Kitt St Ptvle 29.2. Cleo 555
5555. petsonthenet 1234
State
LOST as your first word, or it can be ambiguous if your ad is for a
lost or found pet.
Where
missing from ie) suburb or street and suburb
Date
your pet went missing/was last seen.
Species and breed ie) Siamese cat or Border Collie dog.
Most cats are no specific breed, in which case "cat" will
do.
Coat length ie) Short, medium or long hair
Colour/s
Sex
of pet
Your
contact name and number (preferably not just a cellphone number) as
people may be reluctant to pay a toll call to
phone you, or they may have a toll bar.
Use
abbreviations to save ad space/cost ie) Ph for Phone, mob for mobile
phone. But try not to get too cryptic or no one but you will
understand your ad!
See our bad example on the right to show how bad abbreviations can
seriously muddy your message.
