Petsonthenet is New Zealands nationwide database for lost and found pets and pets for adoption. Successfully reuniting and rehoming pets since 2002

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 Lost Pet Ad checklists
 For Newspapers

We strongly recommend you do advertise in your local newspaper as well as using our free ads. Unfortunately the little old lady around the road who feeds stray cats, may not use the internet, but hopefully she reads the local paper! You need to cover all your bases.

Advertising lost pets is most effective in your local "courier" type paper as it is delivered to every door in your neighbourhood.

Use the Lost and Found section in the classifieds section of your local newspaper and/or adjoining papers if you live in a "border" area. Some papers even give free "found" ads, but you'll need to pay for "lost" ads.

Newspaper classifieds checklist
State LOST as your first word, or it can be ambiguous if your ad is for a lost or found pet.
State suburb
Date your pet went missing/was last seen.
Species and breed ie) Siamese cat or Border Collie dog. 
Most cats are no specific breed, in which case "cat" will do.
Coat length ie) Short, medium or long hair
Sex of pet
Your contact name and phone number/s
Use abbreviations to save ad space/cost ie) Ph for Phone. But try not to get too cryptic or no one but you will understand your ad! 

A story in the paper
This is free and gives excellent exposure. Your story needs an "angle" to make it newsworthy ideally. Examples include; A pet missing that is well known in the community (ie the local shop cat) or a pet that belongs to someone well known, or a pet that is being missed by a child or person with a special condition etc. A pet of a deserving volunteer (we used this "angle" when our volunteers dog went missing).

Talk sincerely with the editor or journalist of your local paper and try to make your story as interesting as possible (within the bounds of truthfulness obviously). Maybe you will be in the right place at the right time and maybe they will say yes. It's worth trying and the resulting exposure is fantastic.

Display Ads
A large display ad such as the real life example below will cost more but have much greater impact. It's cheaper to put a display ad in the classifieds, than the main body of the paper. And people will be looking for lost pet ads more in the classifieds than the main body of the paper anyway.

A real life newspaper display ad example


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Be part of the solution - Petsonthenet's philosophies; "Adopt, don't buy" and "Desex your pets"

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 Petsonthenet is recommended by the SPCA Petsonthenet is a member of the NZ Companion Animal Council Inc Petsonthenet is recommended by the NZ Companion Register. We in turn recommend all pets be microhipped and registered with the NZCAR. Pet-n-Sur is recommended by Petsonthenet
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Petsonthenet - NZ's nationwide database for lost and found pets, and pets for adoption. Reuniting and rehoming pets since 2002